Redesign the Chinese logotype for the dystopian sci-fi film The Maze Runner to visually express the movie's maze narrative. The new logotype should resemble the maze, conveying the characters' entrapment and struggle to escape. Apply across promotional materials to reinforce the central plot device.
YEAR
2021
SCOPE
Brand Identity
CLIENT
Self-initiated
The Glade is the square-shaped signature and the centre of the giant maze, with four gates. It is where the story begins and drives the plot.
